Starting something new is often a long, hard road. Finding people to share the vision before it’s a reality can be equally tough. Indeed, failing to meet the KickStarter goal is a big disappointment. We were looking forward to fulfilling the rewards. We had really hoped to be able to share a portion of what we collected with the Blue Ridge Area Food Bank. The EBT program that doubles low-income benefits used at the farmers market will now be put on hold. And necessary improvements to move us inside will be put on hold until we can find the necessary financing. (The fee we are charging outside vendors covers advertising of the outdoor market only. We are making no profit on the outside market.)
The blog explains:
“There’s no one reason why a project fails…”
“Putting yourself out there on Kickstarter can be both exciting and terrifying.”
“…not reaching [the] goal on Kickstarter [doesn’t] mean the end of the road.”
“Your everyday backers may not be able to cough up $200k or $20k, but they can tell you that you’re on the right track and remind you that in a world where it often seems impossible to get noticed, they noticed you.”
These are all very encouraging words. Be of good cheer! When one door closes, others open. There are many of you out there who have worked as hard as us at promoting this project, so we feel we owe it to you to share in the comforting. While all of this promotion may not have helped us reach the goal, I think I can safely say that there’s not one person in the Valley who hasn’t heard about the project! (Vendors take note – the place is going to be packed come Spring!)
Most importantly – and I can’t stress this enough – we want to say “Thank You” again to all of you that pledged your support. You chose to believe in something new for the area. You chose to make a statement with your dollars. YOU HAVE made a difference! Knowing that so many people support this project makes it easy to carry on despite not hitting our goal here on KickStarter. Where there’s a will, there’s a way. We just need to find it. We believe in what the Mount Jackson Farmers’ Market is about. It is meant to happen, because it is more than about just us – it’s about this community, which extends far beyond the boundaries of Mount Jackson proper. In short, we are committed to seeing it through.
If you would still like to support us, the easiest thing to do would be to send a check to:
The Mount Jackson Farmers’ Market
P.O. Box 957
Mount Jackson, VA, 22842
We won’t exactly be able to give out rewards this way, and we do NOT in any way expect this. It’s just that we’ve had a few folks who have already asked.
The outdoor market will be open Saturdays from 8 AM -1 PM and Wednesdays from 2 PM to 6 PM, starting April 14th. Hope to see you there!
Be sure to follow us on Facebook and on our website: www.mjfarmersmarket.com